Toronto Raptors - Raps City Social 2017
For this year’s Raps City Social—a 600 person VVIP event for Raptors season ticket holders—Maple Leaf Sports + Entertainment wanted to take the guest experience to the next level. Decor & More was tasked with creating activations that would be unlike anything seen at this event before (in addition to providing the atmosphere and room décor these VIP guests have come to expect at the event). Knowing the importance of getting guests involved and creating memorable player interactions, D+M conceived a pair of truly unique focal point activities.
This activation saw us create a true-to-life 1970s basement vignette which would become Sony PS4’s branded activation. Guests were able to play NBA 2K18 against Raptor players and other guests in an authentic basement environment complete with wood panelled walls, vintage couches and chairs, and custom photoshopped wall art which included the Toronto Raptor mascot playing poker in the iconic “Dogs Playing Poker” painting, a vintage school photo of Demar DeRozan and Kyle Lowry (a hilarious photoshop) and custom album artwork which surrounded an old hi-fi system.
The juxtaposition of our vintage basement with the high-end look and décor we showcased in the Toronto Event Centre was perhaps the most-talked about design element (photos of which even made the Raptors Broadcast the following night).
NORTH OVER EVERYTHING is the Raptors Mantra for the 2017/18 season and as such we wanted to introduce a truly unique NORTHERN basketball experience for guests. Our idea saw a map of Canada integrated into as a fully-functional basketball backboard within it’s own uniquely urban setting. This design became lead sponsor ADIDAS' activation for the evening.
A sixteen foot backdrop with graffiti applique stood behind the 12’ Canada basketball shootaround. A massive NORTH sign constructed of LED tube lights was combined with chain-link fence wall panels and black Raptors-branded oil drums to create a stunning entrance to the activation.
Concept to Reality
We take ideas and make them happen. Click any image to enlarge: