A Festival of Symbolic Meaning
As designers, we begin our journey into any event with a gallery of ideas. We use the word gallery because our ideas really do become refined pieces of art. Looking through the final edits of our professional event photos, we find ourselves going back to the very collaborative beginning stages and reviewing the inspiration pictures. Entwined with pattern, texture and lighting, these images express the human experience through tradition, culture and technology. We have conceived and completed a true representation of where we started!
The most rewarding transition we may ever encounter is seeing what was once on paper, come to life. The success of this design has been the gift of unimaginable scale, using an abundance of materials and media, layer upon layer. If there was ever a time to say "can't stop, won’t stop" – this was it. Clearly we had an uncontrollable commitment to the Chinese New Year celebration, and sculpting the space as it had never been seen before.
When you dream in red and gold, the trick is to see all of the amazing shades that come within each. Our primary goal is to always treat tradition as it is, adding pattern, texture and reflection for just the right amount of drama and longevity. Architecture and aspiration have provided a unique platform for just that; engaging, interactive and storytelling event design – it's what we do.
Year of the Dog is symbolic to us specifically as its attributes are faithfulness, honesty and protectiveness, all of which resonate within our designer's mindset. We take pride in what we do and what our team creates together. We are fiercely protective of our work and remain faithful and honest to the design and our colleagues. This sense of pride comes alongside a pocketful of melancholy, as hundreds of hours and passionate creativity come to a pause. This event is now complete...
BUT! We are excited by our artistic growth, as we begin to make room for new gateways in our design work.
Kung Hei Fat Choi 2018!