2017 Casino Rama Holiday Party

For Casino Rama's 2017 Holiday Party we designed without constraint. Our initial brainstorm was completely untethered. Rather than envisioning the space we had to work within and adapting a concept to suit, we just dreamed. We envisioned a holiday party that evoked the warmest traditions. Picking out the perfect Christmas tree, shopping amid the hustle of the holidays, travelling home to be with family and friends and decorating the house were some key magic moments we wanted to encapsulate.

As our team worked through the notes of the initial brainstorm, it became clear that the magical scenes we were envisioning were those from our favorite Christmas Movie Classics.

Movies have undoubtedly been the pop culture element many people love and associate with the holidays. They put us in an uplifting mood, remind us about the values related to the season and bring back the memories of magic we have all felt. What a magical vibe, a feeling of togetherness. Holiday classics have melted the coldest of hearts for decades. Celebrating possibility and hope, as family and friends enjoy time together creating their own memories.

Movies would be the way we’d evoke the memories and once we’d established that design premise we dreamed up the Ultimate Holiday Event.

Memories packed with tradition, revealed themselves throughout the space by way of oversized vignettes speckled with moments in cinematic history—our universal thread. We have carefully designed these seasonally dressed ‘destinations’ to evoke a feeling or emotion instead of an exact movie set; there would be no need to have seen a certain film in order to make an association with the Christmas Tradition it encapsulates.

Remind you of any movies?